Lyric Breakdwon/ Mind map

This break down/mind around the lyrics of the song 'Red', by doing this it has allowed to expand and develop our ideas and find the ideal places to put the different shots and scenes to fit correctly with the lyrics.

Early Ideas and assumptions of our Target Audience

As a group our early assumptions and gut instincts are that our Target Audience (TA) are young teenage girls ranging from the age of 11 to about 18. However we need to double check that what our beliefs are reality. We will do this by doing secondary research, such as looking at Taylor Swift gigs, through Google such as Taylor Swift's blogs and YouTube.

• Ages ranging from 11 to 18 years old.
• Most of these girls are likely to attend to her gigs, concerts and other artists gigs/concerts who are similar artists to Taylor Swift.
• These girls are likely to be your every day type girl.

This is a screen shot from Twitter asking Taylor Swift if it is possible to create a video for her song 'Red'.