Target Audience Interview 2

For our groups target audience interviews, we interviewed five people from our primary target demographic (11-18 year old females). In preparation for the interview, we put together a list of 10 questions relevant to our work to be answered by our target audience members.

Our first question was, 'Do you like pop music?'. As expected the majority of our group answered yes, apart from one girl, Laurel who answered no, later on she added to this answer by revealing that she thinks pop songs are too "winey". However the other four members did answer yes, and confirmed their like towards pop music. The second question to our group was 'Out of the pop music genre, who's your favourite artist?'. For this question we didn't really get a real answer from the girls, who seemed unsure of their choices, however they all confidently answered the follow up question of, 'Do you prefer male or female artists?'. This time all of the group immediately answered yes, with some commenting on how they prefer males as they have better voices and can reach a higher pitch than some females.
 Our next question was whether the girls preferred a music video that shows a story, or one that focuses on the artist. All of the group members agreed that they preferred a story to be shown in a music video. The follow up question was whether the group liked 'love songs' or not, to which they all answered no, which was surprising as the girls did like our song choice, which is an emotional song, and a love song.
 "What do you like to see in a music video" was the 6th question we asked. The group responded by saying they liked to see attractive males, which is typical of some pop music videos. Next we asked if a music video should be "fast or slow paced" the girls replied that they thought it would depend on the songs tempo, which is something we agree with, and feel that our video will be high tempo to match the song.
 "What makes a pop song a pop song?" was the next question asked by us towards the group. The response from the girls was one I, and the rest of the group predicted. "A pop song is repetitive, irritating, catchy and has annoying lyrics" were some of the answers from the group. We know this does help to create a popular song though that people do regularly listen to, such as our chosen artist.
 "Do you like a music video that goes with the song?" was our next question and again attained a fast all round response, with the group all strongly saying yes. The reason behind this was that it was "les confusing" and helped the girls "follow along" with the video and song when they both worked together.
 And finally we asked "Do you like Taylor Swift and her songs?" with all the group replying yes, apart from one who gave the reason of her being "obsessed" and "annoying". We found this though to be directed at her personality rather than her music, which the majority did favour, highlighting our chosen artist as a popular one.
 In conclusion we can understand that the group do like pop music and our artist in particular, which is all good news for us going into our production, especially as our ideas were quite favourable.

Storyboards

Mise en Scene and Micro Elements

Pitch

Target Audience Member Profile

We chose to ask Lauren some questions about Pop music because she’s in our primary target audience demographic, and enjoys listening to Pop music in general. Name – Lauren Clilverd

Age – 16

Occupation – Student

Class – Middle

Do you have any hobbies or anything you enjoy doing in your spare time?

I enjoy walking my dog, and playing my guitar, as it is a form of escapism.

Do you like Pop music, why?

I like Pop music because it’s catchy, and has a good beat.

Who is your favourite artist or band?

Favourite artist – Lana Del Rey

Favourite band – Little Mix

Do you have a favourite music video, if so what is it?

In general I don’t really watch music videos yet I do like, Kiesza – Hideaway. As it’s upbeat and makes me want to dance and enjoy myself.

What do you expect to see in a music video for Pop music?

The person who’s singing the song, including the rest of the band because then it isn’t just about the singer. An interesting story and exotic places; ‘not just in a building but in varied places.’

What wouldn’t you like to see in a Pop music video, and why?

I don’t want to see any naked women, or if a guy has a provocative attitude, as this promotes patriarchy and makes women been seen as an object. 

Final Target Audience

Primary Target Audience:


Our Primary Target Audience are girls aged between 11 and 18 years old. With most of them being middle class. With whom all have the same sorts of interests such as going to gigs, listening to pop music rather than any other music.

Our Demographics

Our Demographic- BBC Social Class Test

Done from the perspective of a member of our chosen target audience age range, we took the BBC social class test. From doing the test in the shoes of an 18 year old female (the age in the middle of our primary target audience range) we found that typically someone in that range is of a lower social class, that generally keeps within its own boundaries in terms of social interaction.

The results did not seem too relevant to me or as expected. To me the typical pop music fan (particularly Taylor Swift) is from a more established middle class background, full of more interaction with others. In my opinion a lower social class is more likely to be linked with Hip Hop or Rap, as many of artists of that genre can relate to deprived backgrounds, unlike those of Pop music artists who are normally more privileged.

Secondary Research for Target Audience

Questions for our focus group to find out about our Target AUdience

These are the questions we have decided to ask our focus group, to find out their individual opinions on pop music, music videos and Taylor Swift herself.

1.     Do you enjoy listening to pop music?

2.     Out of the pop music genre, who’s your favourite artist?

3.     Do you prefer female or male singers?

4.     Would you prefer to watch a music video that includes a small story or one that focuses on the artist?

5.     Do you enjoy listening to love songs?

6.     What do you like to see in a music video?

7.     Would you prefer a music video to be fast or slow paced?

8.     In your opinion what makes a pop song a pop song?

9.     Do you like to watch the music video that goes with the song?

10.  Do you listen to Taylor Swift? If so, do you like her music?